Executive VP of Sales and Marketing Job Description

executive vp of sales and marketing job description

Executive VP of Sales and Marketing job description is the main focus of this section. It involves their responsibilities and education requirements to be this executive. 

Executive VP of Sales and Marketing Job Description.

1. Sales Promotion 

The Vp of Sales and Marketing is responsible for all promotion activities. These activities include the creation of sales promotions, which are effective in attracting customers.

2. Product Management 

The Vp of Sales and Marketing is responsible for all product management decisions. These decisions are based on the market research, the cost structure, the pricing strategy, the product line extensions, new products, etc., that are required to remain competitive. 

These decisions are also based on the sales forecast, the sales revenue target, and the product mix. The Vp of Sales and Marketing is also responsible for the product development.

3. Inventory Management 

The Vp of Sales and Marketing is responsible for all inventory decisions that affect sales and profits. These decisions include the product mix, safety stocks, minimum safety stocks, minimum safety stock level, safety stock level policy, mix policy, etc.

4. Sales Forecasting 

The Vp of Sales and Marketing is responsible for sales forecasting. The Vp of Sales and Marketing is also responsible for the preparation of forecasts in line with the company’s requirements.

5. Customer Analysis

The Vp of Sales and Marketing is responsible for the analysis of customer requirements from a sales and a marketing point of view. These requirements include the distribution channel, the product, the pricing, the order size, the payment terms, etc.

6. Product Planning 

The Vp of Sales and Marketing is responsible for all product planning decisions. These decisions are based on the company’s strengths and weaknesses, on the company’s opportunities and threats, on competitors’ actions, on the company’s resources (financial resources, human resources, physical resources), etc. 

7. Pricing Planning 

The Vp of Sales and Marketing is responsible for all pricing planning decisions that affect sales revenue. These decisions include pricing policy (the pricing level, etc.), product line extension introduction (the introduction of the new products), etc. 

These decisions are based on competitors’ pricing policy, competitors’ product line extensions introduction, etc. The Vp of Sales and Marketing is also responsible for the promotion mix (the promotion mix elements).

Education Requirements to be an Executive VP of Sales and Marketing 

To become an executive vice president, you must have at least 5 years of experience in this field.

You will need an excellent educational background to be an executive vice president. Most of the executives are either MBA or M.B.A.

You will need excellent leadership skills to be an executive vice president. You must have the ability to lead the team effectively and efficiently for you to be an executive vice president. 

Moreover, you must have excellent leadership skills, decision-making skills, and communication skills for you to be an executive vice president. 

A certificate in Business Management is also a requirement. You must have good knowledge of finance, accounting, marketing, sales, research, etc. 

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