Executive VP vs COO – Which is Higher?

executive vp vs coo

There were times that there was a misunderstanding between an Executive VP vs COO. Such as which is higher between the two positions. So, for these to end, let’s define each job title. 

Which is Higher Between Executive VP vs COO?

Executive VP is a position that has a very high level of responsibility, which cannot be assigned to an ordinary employee. This position is also held by the highest-ranking employee in the company. It is not limited to a certain department but can be assigned to all departments.

The Executive VP position is also called the Executive Officer (EO). This title is also given to employees or managers who will replace the company’s President and CEO.

The responsibilities of this position are:

  • Work with the President and CEO in determining company goals and objectives;
  • Manage and control all operational activities of the company;
  • Determine strategy and action plans for the company to achieve its goals;
  • Direct and supervise the activities of the company; and most importantly, he must be a leader and role model for the rest of the staff.

While COO (Chief Operating Officer) is a position that has a high rank. It also has a high level of responsibilities and is often referred to as the right-hand man of the CEO. 

Moreover, the COO of a company is responsible for managing all of its operations. To achieve such responsibility, the COO will work closely with executives, such as the President and other members of the Executive Committee. 

In addition, the main duty of this person is to manage all operational departments. Such as Finance, Human Resources, Marketing, Sales, etc. 

While managing these departments, he must also ensure that they function properly and at their full potential. 

3 Top Companies That Have Both Executive VP and COO

Many companies have both Executive VP and COO. But here are 3 top companies that have both titles:

1) Sony Corporation

Sony Corporation is a Japanese multinational conglomerate corporation based in Tokyo, Japan. It has subsidiaries, joint ventures, and associates in various industries, such as gaming, entertainment, and electronics. 

Being a multinational company, Sony employs many executives and managers to support the business. One of the most important positions of this company is the Executive VP and COO position, which is occupied by Kazuo Hirai. Mr. Hirai is responsible for managing all of Sony’s operational activities, including:

  • Corporate Strategy (including long-term planning);
  • Sales;
  • Marketing;
  • Human Resources; and
  • Finance.

2) Google Inc.

Google Inc., is an American multinational internet search engine company based in Mountain View, California. It was founded by Larry Page and Sergey Brin when they were Ph.D. students at Stanford University in the Department of Computer Science in September 1998. 

Google employs many executives and managers to support its business activities. One of the most important positions is the Executive VP and COO position, which is occupied by Alan Eustace. Mr. Eustace is responsible for managing all of Google’s operations, including:

  • Google’s Engineering division (including product development);
  • Google’s Research division;
  • Human Resources division;
  • Google’s Product division;
  • Google’s Finance division; and some more.

3) Microsoft Corporation

Microsoft Corporation is an American multinational technology company headquartered in Redmond, Washington. It also develops, manufactures, and sells a wide range of products and services related to computing. It was founded by Bill Gates and Paul Allen on April 4, 1975. 

Microsoft employs many executives and managers to support its business activities. One of the most important positions is the Executive VP and COO position, which is occupied by Kevin Turner. Mr. Turner is responsible for managing all of Microsoft’s operations, including:

  • Corporate Strategy; 
  • Sales; 
  • Marketing; 
  • Operations; 
  • Business Development; 
  • Finance; and 
  • Corporate Development
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